Case Study: A Remarkable Success in Mobile Gaming

Introduction: In a highly competitive mobile gaming market in South Korea, a leading mobile gaming company set out to achieve an ambitious goal of increasing installations, while maintaining an impressive level of user engagement. This case study highlights the key strategies employed and the remarkable results that we achieved over the course of 12 months.

Challenges: The challenges facing our client were twofold: firstly, they needed to increase installations significantly within a highly competitive market, and secondly, they wanted to ensure that these installations translated into engaged and retained users.

Strategy: We initiated a comprehensive strategy that encompassed the following key elements:

1. Diverse Traffic Sources: To maximize exposure and reach, the company leveraged a mix of traffic sources, including in-app programmatic advertising, direct app promotions, and affiliate channels. This diversification allowed for a broad audience reach.

2. Targeted Geographic Focus: Recognizing the potential of the South Korean market, the campaign focused its efforts on tier 1 and 2 regions, tailoring marketing efforts specifically for the local audience.

3. Rigorous KPI Monitoring: The company implemented stringent KPIs, with a particular focus on NVR (the percentage of users who create accounts after installation) and D1 RR (the percentage of users who return on the first day). These KPIs were set at a high threshold to ensure the quality of users.

Results: The campaign yielded exceptional results over the course of 12 months:

• 120,000+ Installations: The company exceeded its goal of achieving 120,000 installations, demonstrating the effectiveness of the strategy in a competitive gaming market.

• Android/iOS Distribution: The company strategically distributed installations, with 70% on Android and 30% on iOS, taking into account the market's preferences.

• KPI Validation: One of the most remarkable outcomes was the validation of over 80% based on the set KPIs. This high validation rate indicated that not only did the campaign achieve high installations, but it also successfully retained engaged users.

Conclusion: In a competitive South Korean mobile gaming landscape, our strategic approach to diversifying traffic sources, and maintaining rigorous KPI monitoring led to impressive results. The campaign's ability to exceed installation goals, balance Android and iOS distribution, and validate a high percentage of KPIs is a testament to its successful execution. j This case study serves as a testament to the potential of strategic marketing efforts, even within the challenges of a competitive industry, showcasing the importance of setting and monitoring KPIs for campaign success.